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AestheticLife is a distributor company involved with products and equipments related to dermatology, cosmetic surgery, lasers & IPL’s, cosmetic dentistry, ophthalmology, beauty & wellness. The company represents leading companies exclusively in Pakistan, imports and distributes through two offices with sales staff based in Karachi, Lahore and Islamabad.
The company’s head office is in Karachi which is the industrial capital of Pakistan. AestheticLife represents industry leading companies and the products are often gold standard in the respective categories. The target customers are top end dermatologists, plastic, cosmetic and dental surgeons, beauty salons and Spa’s. |
Since the beginning in 2003, the company was involved with Hospital equipment dealing in anesthesia machines and ventilators, but now focuses entirely on the aesthetic segment which has seen growth of over 20% per year. The management attends medical congress meetings each year to keep abreast of latest technologies.
AestheticLife is part of the family run business which manages different companies involved with a wide variety of manufacturing and trading activities. The following are associate companies of AestheticLife with a combined turnover of $20 million;
- M.F Corporation established in 1965 involved in manufacturing & export of finished leather and garments to Europe, USA and Canada.
- Assadullah Woollen Mills established 1972 involved in processing and exporting raw carpet wools to Belgium, UK, Austria, India, and China.
- Larr Sugar Mills Ltd established 1996 involved in the manufacturing of sugar intended for local sales in Pakistan.
- Balochistan Steel Mills Ltd established 2005 involved in the manufacturing of twisted steel bars for the construction industry.
Mission
AestheticLife’s mission is to be recognized as the leader in aesthetic products, equipments and devices in dermatology, cosmetic surgery, dental, ophthalmology, and beauty segment. Further, the mission is to educate and train end users on the growing trends in aesthetic procedures worldwide.
Company Ownership
AestheticLife is a privately held enterprise.
Company Locations and Facilities
AestheticLife’s headquarters is located on main Shahrah-e-Faisal Road in the heart of Karachi. The office premises, a 1000 sq yard facility houses all five companies and is jointly owned by the board of directors.
Sourcing
AestheticLife represents products & equipments from USA, France, UK, Netherlands, Germany, Korea, Canada, Sweden, Denmark, Thailand, and Australia.
Exclusive Distribution Agreements
We represent the following companies exclusively in Pakistan:
- Medy-Tox, Korea
- Q-Med, Sweden
- Angiotech, Canada
- OBAGI, USA
- Personna Medical, UK
- Ellman International, USA
- Solta Medical, USA
- Dermaroller, France
- BioPhymed, France
- Diamond International, Australia
- Energist International, UK
- BioHorizons Implant Systems, USA
- Phototherapeutics, UK
- Advanced Skin & Hair Inc, USA
- BriteSmile, USA
- HoyaConbio, USA
- Sound Surgical Technologies, USA
- Canfield Scientific, USA
- Contura International, Denmark
- UltraShape, UK
Management Summary
AestheticLife employs sales and service staff based in Karachi, Lahore and Islamabad which is the focus markets in Pakistan divided as under:
|
Karachi |
Lahore |
Islamabad |
| Sales: |
4 |
4 |
2 |
| Service: |
2 |
2 |
1 |
Organizational Structure
The company is organized into three main functional areas:
- Sales and marketing.
- Business Development
- Finance and administration.
- Technical support.
Management Team
Abdul Rauf, Chairman. Graduated from Commerce College with vast experience in manufacturing and trading activities involving leather, woollen yarns, fertilizers, sugar and steel. Currently heading the entire group of companies jointly held with internal board of directors
Ghazanfar Rauf: CEO, MBA in marketing from Greenwich College affiliated with Southeastern University, Washington. Previous experience includes trading in carpet wools based in Dubai, Sugar, leather and hospital equipment business since 2003.
Asfand Rauf: Director Business Development. Masters in Economics from Washington College, USA in charge of marketing from March 08. Previous experience includes financial management at a firm in USA.
Marketing
The company each year adds new and innovative products to its portfolio, offering the latest to the medical community. Luminary endorsements is a key area and forms an integral part of business policy. The products are chosen keeping in view its efficacy, safety profile and clinical data.
A series of workshop presentations are planned for new products in the three most important cities of Pakistan namely Karachi, Lahore and Islamabad. Such events are two types, for doctors where a technique is involved, and the other to educate the end user in the form of patient seminar. Effort is made to provide media coverage of these events involving a PR company as well as personal relations with TV and print organizations.
AestheticLife believes in promoting a brand directly to the end user too. Various advertisements are placed in leading lifestyle and fashion magazines, and promo videos are run on cable TV. Waiting area videos are encouraged to be played at clinics, and patient brochures of every treatment offered are provided free of cost. Celebrity endorsement is also popular but the selection is important as it should suit the procedure.
Each year, the company participates on a grand scale at the Dermatology, Plastic Surgery, Dental, Opthalmology, and Beauty congresses. Company representatives are invited at the annual meetings where they are able to meet the end users. Workshops and symposiums are organized that offer a good opportunity to address the attending delegates.
Future Plan
Every year, the company’s representative visits internationally renowned congress meetings namely AAD, EADV, IMCAS, ASAPS, FDI, ASLMS, and A4M. Looking at recent trends, AestheticLife will add new products in cosmetic dentistry, anti aging, obesity management, eye correction surgery and MedSpa segment.
Due to the rise of non-surgical and minimum invasive procedures, doctors are viewing the body contouring and obesity management segments with key interest. LASIK procedures are still not common and this segment surely will increase in the near future. |
